[Our Project]
TAGTHAI
TRAVEL EXPERIENCE VISIBILITY CAMPAIGN
WE ELEVATED TAGTHAI’S PRESENCE ACROSS EVERY MAJOR TRAVEL TOUCHPOINT—DRIVING AWARENESS AND APP DOWNLOADS FROM THE MOMENT TRAVELERS ARRIVED IN THAILAND THROUGHOUT THEIR JOURNEY. MESSAGING WAS PLACED AT HIGH-IMPACT LOCATIONS INCLUDING INTERNATIONAL & DOMESTIC AIRPORTS, CHAO PHRAYA BOATS, TUK-TUKS, AND LOCAL TRANSITS.
WE PRODUCED A FULL CAMPAIGN VDO AND KEY VISUALS SHOWCASING REAL APP USAGE ACROSS NATIONWIDE DESTINATIONS, ENSURING CONSISTENT, TRAVEL-RELEVANT VISIBILITY FOR BOTH INTERNATIONAL AND DOMESTIC AUDIENCES.
CAMPAIGN KEY VISUAL
EVERGREEN CAMPAIGN VDO
CONTENT FRAMEWORK CONNECTING INFORMATION, EXPERIENCE, AND THAILAND’S TOURISM ECOSYSTEM
AS A NATIONAL TOURIST PLATFORM, TAGTHAI SERVES AS A RELIABLE, ALWAYS-ACCESSIBLE TRAVEL SUPPORT HUB FOR TRAVELERS. THE PLATFORM THEREFORE DEVELOPS EVERGREEN CONTENT DESIGNED TO DELIVER ACCURATE, PRACTICAL, AND CONTEXT-RELEVANT INFORMATION ALIGNED WITH REAL TRAVEL BEHAVIORS IN THAILAND.
THE CONTENT FRAMEWORK IS STRUCTURED TO COVER EVERY KEY DIMENSION TRAVELERS NEED—RANGING FROM “GOOD TO KNOW” INFORMATION SUCH AS TRANSPORTATION, PAYMENT METHODS, AND LOCAL GUIDELINES, TO “THINGS TO DO” CURATED BY LOCAL EXPERTS. THESE INCLUDE UNSEEN DESTINATIONS, RECOMMENDED LOCAL EATERIES, AND POPULAR PHOTO SPOTS ACROSS THAILAND, ENABLING TRAVELERS TO EXPLORE THE COUNTRY WITH EASE, CONFIDENCE, AND A DEEPER CONNECTION TO EACH DESTINATION—MUCH LIKE HAVING A LOCAL GUIDE THROUGHOUT THE JOURNEY.
ALL CONTENT IS SEAMLESSLY INTEGRATED WITH TAGTHAI’S CORE APP FEATURES, INCLUDING ONE DAY PASS, TICKETS & TOURS, AND EASY PAY, WORKING TOGETHER AS A UNIFIED ECOSYSTEM. TRAVELERS CAN MOVE EFFORTLESSLY FROM INSPIRATION TO PLANNING, PURCHASE, AND PAYMENT WITHIN A SINGLE PLATFORM—SUPPORTING A SMOOTH, END-TO-END TRAVEL EXPERIENCE THAT IS CONVENIENT, COMPREHENSIVE, AND EFFICIENT.
CAMPAIGN VDO
PAYMENT FEATURE LAUNCH CAMPAIGN TO STRENGTHEN THAILAND’S TOURISM INFRASTRUCTURE
THIS CAMPAIGN REDUCES SPENDING BARRIERS FOR INTERNATIONAL TOURISTS WHILE STRENGTHENING THAILAND’S NATIONAL DIGITAL
PAYMENT ECOSYSTEM. THROUGH THE PAY LIKE A LOCAL CONCEPT ON TAGTHAI, TRAVELERS CAN SCAN PROMPTPAY QR CODES AND PAY SEAMLESSLY LIKE LOCAL USERS—ENABLING INCLUSIVE, CASHLESS ACCESS ACROSS THE TOURISM SECTOR. AMBIENT MEDIA ACTIVATION ACROSS YAOWARAT, KHAOSAN ROAD, CHATUCHAK, AND ASIATIQUE EMBEDDED DIGITAL PAYMENT BEHAVIOR INTO REAL TRAVEL MOMENTS, WHILE SUPPORTING LOCAL MERCHANTS IN DIGITAL ADOPTION. THE CAMPAIGN ENHANCED TOURISM INFRASTRUCTURE, INCOME DISTRIBUTION, AND PAYMENT TRANSPARENCY, CONTRIBUTING TO A CONVENIENT, SECURE, AND STANDARDIZED TRAVEL EXPERIENCE NATIONWIDE.
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