[Our Project]
BUILDING A BRAND FROM THE GROUND UP: ‘THE GREAT MEMORABLE MOMENT’ CAMPAIGN
WE ESTABLISHED THE BRAND FROM ITS CORE BY DEFINING A CLEAR BRAND ARCHETYPE AND BUILDING A FULL BRANDING STRATEGY. THIS LED TO THE LAUNCH OF ‘THE GREAT MEMORABLE MOMENT’ — A DEBUT CAMPAIGN INSPIRED BY THE ESSENCE OF “THE GOOD DAY MAKER.” THE CAMPAIGN ROLLED OUT THROUGH ONLINE VIDEOS, KOL COLLABORATIONS, AND ALWAYS-ON CONTENT, SUPPORTED BY THE TGM SPECIAL MENU SET AND B2B PARTNER MENUS THAT ENHANCED BRAND CREDIBILITY, DROVE TRIAL, AND BROUGHT THE ‘TGM MOMENT’ TO LIFE.
WE INTRODUCED THE NEW BRAND IDENTITY TO BUSINESS PARTNERS THROUGH A FULL B2B AWARENESS CAMPAIGN AT THAIFEX 2024. THE RELAUNCH COVERED THE ENTIRE COMMUNICATION JOURNEY—FROM CUSTOM INVITATION BOXES, TEASER VIDEOS, AND BOOTH DESIGN TO SALES CATALOG KITS, ACTIVITY PLANNING, AND ON-SITE PROMOTIONS. EVERY TOUCHPOINT WAS CRAFTED TO BUILD ANTICIPATION AND DELIVER A COHESIVE BRAND EXPERIENCE. TO AMPLIFY REACH, WE ALSO ACTIVATED A TARGETED KOL STRATEGY TO DRIVE FOOTFALL AND ONLINE VISIBILITY.
TO DRIVE AWARENESS BEYOND EXISTING CUSTOMERS, THE NEW PACKAGING WAS POSITIONED AS THE HERO TO ENSURE STRONG, INSTANT RECOGNITION OF THE REBRANDED IDENTITY. WE INTRODUCED “THE NEW PACK TGM FILTERS,” A CREATIVE TOOL DESIGNED TO SPARK BUZZ AND VISIBILITY. BY COLLABORATING WITH TWO RENOWNED STREET PHOTOGRAPHERS, EVERYDAY SCENES WERE REIMAGINED THROUGH THE NEW PACK AS A MODERN, PREMIUM PHOTO FRAME—RESULTING IN A SERIES OF ART-DRIVEN VISUALS THAT REINFORCED THE BRAND REFRESH. THE CAMPAIGN WAS FURTHER AMPLIFIED THROUGH OOH AND IN-STORE MEDIA TO DELIVER BROAD, DIRECT EXPOSURE TO OUR TARGET AUDIENCE.
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Ready to stand out? Our team is here to design bold, memorable experiences for your business.
[About Us]
From branding to digital design, we’ve got the creativity and strategy to make your vision shine.
